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Ingredients Matter

 

Ingredients matter ad campaign

As part of my coursework, it was required that I designed a cohesive ad campaign, so I chose a skincare company called True Botanicals and created a campaign to emphasize the importance of the ingredients used in the products. I wanted the design to embody the clean, organic product by using natural tones and textures. I incorporated hand drawn illustrations, that I created using my Wacom, to further emphasize the organic style.