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Rocky Mountain Fourteeners

 

CRAFT BEER PACKAGING DESIGN

With plans to move out to the Rocky Mountains, I decided to create my own craft beer based on Colorado's famous 14'er mountains for my coursework. I created multiple pieces of packaging for the project. Little did I know at the time that a similar beer was already in production in Colorado! I wanted to create bright, eye-catching elements while keeping the design clean and abstract. I also incorporated the unique mountain shape into the 6-pack to break away from traditional beer packaging and make a statement.